Web Design
The Put Me in the Story website was dated, confusing to use, and not holding up next to its competitors. The newly designed site aims to position the brand as the one place for gifts that encourage children to use their imagination and expand their world. They accomplish this by partnering with beloved authors and brands to create unique gifts that a child will return to again and again.

Email Design & Development
Following the new visual identity standards, the following is a promotional email created to sell all Sandra Magsamen books. 

Email Design & Development
Following the new visual identity standards, the following is a promotional email triggered when visiting the "bedtime" section of the site.

Email Design
The following is a conceptual execution of a promotional email for ULTA Cosmetics.

Responsive Web Design | Banner Ads | Email | Brochure/Layout
Travelers of Tomorrow is a massive campaign centered around insights into the habits of tomorrow's global travelers. We created a series of banner ads, emails, and a landing page — all to promote a 12-page report containing a summary of our findings. The report was intended for an airline audience, and was created in both English and Japanese. 

Infographic
We were tasked to create a digital infographic promoting and educating customers about Gogo's new wireless seatback technology. Gogo Vision Touch — a lightweight, mounted tablet replacing seatback screens as we know it — allows passengers flexibility and customization, while creating a cost-effective solution for airlines.

Responsive Web Design | Banner Ads
The following is a campaign targeting Gogo-users, prompting them to upgrade to a 2-device membership. We were tasked with creating a responsive landing page where customers could learn more and upgrade their plan, along with banner ads to drive traffic.

Responsive Web Design | Banner Ads | Email | Direct Mail
The following is a marketing campaign created for Copperline Capital Companies. The ask was to add a sense of trustworthiness and warmth to the brand. We created a series of display ads, as well as a landing page, email, and several direct mail pieces.

Responsive Web Design | Facebook Ads
Cleversafe is a company of IBM, and a leader in object storage. The ask was to drive attendance to the Cleversafe booth at the IBM InterConnect Tradeshow through social media. We accomplished this by showcasing powerful case studies which demonstrated the incredible capabilities of Cleversafe object storage.  

Responsive Web Design | Brand Identity
Flinn Dallis launched New-Work with the sole purpose of guiding executives as they transition into new jobs, navigate corporate culture changes and manage the unique everyday challenges of their high-level positions. 

As her business grew, she realized she needed a more consistent way to express the value she brings to her clients, and to present herself in a more professional and engaging way.

Building on her belief that "when we're having fun, we get more done," we were tasked to design an identity system that feels fresh, smart, and a little surprising. 

We created an extensive array of collateral for AT&T's GoLocal campaign in Orlando. Items included emails, banner ads, landing pages, microsite, direct mail, event collateral, and more.

Brand Identity
We were tasked to create a logo and identity system for Heritage Travelware which felt fresh and modern, yet still rich in culture, reliable, and trustworthy.

Campaign Creation | Print Ads | Social Media Campaign
We were tasked with the assignment to get 10,000 more commuters to ride Metra, specifically targeting non or occasional train riders living within a mile of the station. These occasional riders tend to only take the train when weather is bad in order to get to work on time. They don't see themselves taking Metra because they don't like the idea of being tied to a schedule, and prefer to be in control of their time.

Our approach to this addressing this conflict was to highlight the emotional control Metra provdies it's riders. Although every day commuters are so busy working towards reaching the life they want, they are often not living the life they want. Metra offers a solution. 

There's a book that's been on your nightstand for a month. An anniversary party that needs to get planned. Quarterly reports waiting in your inbox. Your to-do list has only gotten longer, and the roads are jammed with traffic. There's a way to take back control of your life and get more out of your time. It starts with a ride on Metra. 

Deliverables included billboards, social media campaign, and more.

Print Ads
We were tasked to create an ad campaign selling three fund-transfer products: Popmoney Instant, Instant Transfer, and Same Day Bill Pay. 

In-Store SIgnage
We were tasked to create in-store signage for C-Spire selling work-out accessories with a "New Year, New You" feel.

Brand Identity | Responsive Web Design | Print Ads | Brochure/Layout | Event Collateral
The following is a mock project created for the ATYPI conference in Stockholm. Following the theme of the conference, the event collateral had a feel of minimalism fused with bold geometric patterns present in Scandinavian design.

Annual Report/Layout
Wausau Paper's 2014 Annual Report, which highlights their "premium green" quality. This is specifically alluding to the recent release of their ATMOS enabled premium paper products, as well as the launch of Artisan™, a family of first-of-their-kind, super-premium, 100% recycled fiber products. (mock project)

Brand Identity | Package Design
Windfall is an eco-friendly, all-natural, aromatherapy skincare line targeting young women. Utilizing the freshest ingredients derived directly from Mother Nature, it is quite literally a mighty "windfall" for your skin. Hemp seed oil is used as the base ingredient, and thus each product comes with a unique hemp seed bracelet.

Illustration | Layout
The following is an illustrative research project on Method Ocean Plastic soap bottles.